Karbon
Karbon provides a collaborative platform for accounting firms to manage workflow, communicate across their team and deliver exception client services.
Background
At Karbon, our goal was to improve the work lives of accountants with great team communication software so everyone was on the same page, including their clients. Taking cues from high end software, fashion and objects of desire, we aimed to synthesise a brand that made accountants feel revered.
Objectives
I recognised that we had a challenge on our hands when it came to boosting our profile in the market on such a lean budget. Utilising Google Search is great for that, so I developed a content programme called Karbon Editions which was to be a framework for regular articles that anyone could discover. Good, well designed content was key in our drive to scale and attract even more accounting firms to join Karbon.
